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Any fool can run towards the light. It takes a master with courage to turn and face the darkness and shine his own light there. ~ Leslie Fieger


We can't solve problems by using the same kind of thinking we used when we created them… & Imagination is more important than knowledge! ~ Albert Einstein

Brainstorming is a process to generate creative ideas and solutions through intensive and free-wheeling group collaboration (which can take place in either an online, off line or a combination of both condition).

Every participant is encouraged to “think aloud” and suggest as many ideas, possibilities and/or alternatives as possible, no matter how outlandish or bizarre it may seem to others at first. All these proposals are recorded without any preliminary assessment or judgment.

Analysis, discussion or criticism of the collected ideas is allowed only when the brainstorming process is completed. The evaluation process commence applying a critical thinking and questioning as main monitoring technique.

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